An interesting title for a topic, I know. Just bear with me and you’ll see how the correlation of George Bush, who detested broccoli, ties into the greater picture. Words that a person
says, especially by someone in the mainstream media, can highly affect individuals who hear the message. Hopefully this blog will stick in your mind and be remembered when you
are tempted to say something that can affect another person, or an industry, negatively.

So, George H. W. Bush is quoted saying ““I do not like broccoli. I haven’t liked it since I was a little kid and my mother made me eat it. I’m President of the United States, and I’m not
going to eat any more broccoli!” Those words, spoken during his presidency, had more of an impact than he likely imagined. By talking negatively about broccoli, he upset the entire
industry because he was hurting their businesses, and rightfully so. This is a prime example of causing a “wake”, much like the wave that follows a speedboat and could wreak havoc on
anyone/anything behind it.

If you don’t see your wake and how it affects other people, then you won’t be sensitive to those ‘broccoli’ moments you might have as a leader. When you fail to consider your wake
and the possible chaos it can cause as a leader, it’s much easier to fall into the traps of the No-Øs. You have to think carefully about whether your actions or words could have a
negative impact on others